Leveraging Your Overall Marketing Strategy To Attract Potential Employees

As business owners, one of the challenges we all commonly face is finding the right people to work for us. We sometimes focus heavily on branding our businesses to our client base and overlook the importance of attracting the right employee candidates.

Marketing Tips: Content Strategy & Creation

We live in a world today where consumers are making more informed purchase decisions due to the instantaneous access to information digitally. This makes it crucial for businesses to have a content strategy to remain engaged with their target audience and differentiate their offering from competition.

Marketing Trends: Podcast Advertising!

Podcast has become a more popular medium over the past couple of years and podcast listening continues to grow in Canada and the U.S. Several studies have shown that podcasts reach young and educated audience and the duration of time listeners are spending listening to podcasts per week has increased.

Marketing and Sales Post Covid-19

What has been really evident over the past few months is that business sales and operational landscape has changed significantly. However, the one thing that has not changed for a business, is the need to get results! 

Welcome to our Blog!

We look forward to share ideas and best practices in business and marketing with our business community.