By Farah Bunni, posted on Wednesday May 19, 2021
We live in a world today where consumers are making more informed purchase decisions due to the instantaneous access to information digitally. This makes it crucial for businesses to have a content strategy to remain engaged with their target audience and differentiate their offering from competition. Consumers are looking for brands that make a difference. […]
By Farah Bunni, posted on Thursday August 20, 2020
Podcast has become a more popular medium over the past couple of years and podcast listening continues to grow in Canada and the U.S. Several studies have shown that podcasts reach young and educated audience and the duration of time listeners are spending listening to podcasts per week has increased. As the market continues to […]
By Farah Bunni, posted on Friday June 26, 2020
Recovering and adapting quickly to the new normal to accelerate business continuity...
By Farah Bunni, posted on Saturday June 20, 2020
We look forward to share ideas and best practices in business and marketing with our business community.